With 91.7% of Google traffic share spread over the fist 10 results on page one, boost your site’s organic search potential with a data-driven SEO strategy.
6 steps for better results
Search engine optimisation (SEO) is one of the most important marketing tools and tactics an organisation should implement. The first result in Google’s search engine results page (SERP) receives 32.5% average traffic share.
For your website to capture a percentage of this traffic, you should be visible on page one for searches related to your brand and products or services.
1. Strategy and Growth Plan
A comprehensive SEO strategy should be linked to your business and marketing goals. It’s not a quick win! It can take anything between 18 – 24 months to rank for competitive keywords and phrases.
Comprehensive research and analysis of your website, target audience and competition will help me to formulate a strategy and growth plan that works for your business. Recommendations will be made to adjusts content and site design, as well as fix any technical issues.
2. Keyword and industry research
Keyword research finds your industry related search terms and phrases to help you create relevant content for your target audience. Content should include search terms AND be engaging to the user.
Through keyword and competitor research we can formulate a plan for your most relevant keywords and phrases that should be included in your content. Gaps in your content are also identified to provide you with new opportunities.
3. Relevancy & Engagement
Relevancy and user satisfaction is now a huge part of SEO. Gone are the days of keyword stuffing! A site that has a good user engagement demonstrates that it is a quality site worth displaying.
An SEO audit will identify areas of your site that may need adjusting to improve web design and user experience to ensure your site generates the conversion numbers you are looking for.
Your road-map to success.
Are your site visitors and conversions down, but you’re not sure why?
Employ me to evaluate your site’s performance. I will provide a report that will act as your road-map to execute changes to your site and content to improve your SEO potential, increase website traffic, engagement and conversions.
4. On-page SEO
Ensure site content is keyword rich (not stuffed) with compelling content. By following Google’s best practice, I ensure your site follows these recommendations.
Google are also constantly enhancing and changing their algorithm, so it’s important that I stay on top of the latest changes to ensure your site isn’t impacted.
5. Technical SEO
Every page should be unique, load fast and on any device. It should also be responsive or have accelerated mobile pages (AMPs), contain no error pages and reach content in three clicks or less.
A report will be provided to highlight any technical issues found and fix any that are impacting on your site’s health.
Acquire followed links back to your site from relevant websites with a good authority score. This informs search engines that your site provides good, valuable content that is relevant to its users.
From competitor and industry research, I will develop a linkbuilding strategy to help you acquire new backlinks to your site and identify new blog or article content that media partners maybe interested in sharing to their members.
Most frequently asked questions and answers on search engine optimisation
Search Engine Optimisation or SEO is the process of ensuring your website is visible to search engine results pages (SERP), such as Google or Bing.
The main objective is to achieve an increase in organic traffic to your website by positioning your site as high in the listings as possible.
- User engagement. There is no point getting your site to rank highly if your site takes a long time to load. 40% of users abandon a site if it takes longer than 3 seconds to load with users simply clicking back to the search results to find a different site.
- Search engine crawling. Search engines want to deliver high-quality information quickly, so if your site speed is slow, your site won’t rank as high. Search engines might not bother to crawl your site at all if it’s too slow.
A good website should have a clear hierarchy with the homepage sitting at the top, followed by service and product pages.
Each page should be navigatable from the menu and be reached by the user in a minimum of three clicks. The most important pages should sit nearer the top of the hierarchy and this helps inform search enginers, which organic snippets to include in the SERP.
An SEO audit reviews your website against search engine optimisation best practices and identifies any technical SEO issues such as site speed, whether it is mobile-friendly, are there multiple pages competing for the same keyword, does your site have any broken links or error pages, duplicate content and whether the XML sitemap indexed, etc.
An audit should also review your on-page SEO and outline the performance of each landing page against priority 1, 2 and 3 keywords. It looks at the page title, header tags, first paragraph, page content, meta description, URL and much more and also identifies any content gaps that may exist.
Relevancy and user experience (UX) should also be a contributing factor within an SEO audit. Engagement stats are reviewed such as bounce rate, time on site, return visitors, etc. It should look at how users are interacting with your site, review competitor sites, identify problems with existing landing pages and make recommendations for new page layouts.
Off-page SEO within the audit identifies any toxic backlinks, reviews existing backlinks and makes recommendations that should formulate your linkbuilding strategy.
At the end of the audit, you will receive a comprehensive audit report providing a road-map to improve your organic performance. From quick wins, to longer-term improvements.
Search engines are free resources for users looking for a solution. Search engine optimisation becomes important, as your site has earned a place rather than paid for it.
Top results are therefore trusted with more than 65% clicking on one of the top five results.
Search engine optimisation has three main practices to consider when getting your site to rank well:
- Keyword research. Your pages must include relevant search terms and phrases.
- Quality content. Do not stuff your content with keywords, but create content that is relevant and engaging for the user.
- Backlinks. Google determines where your site should rank depending on the number of links, relevancy and authority or trust score of those links.
Off-page SEO is the process of promoting your content through other online channels such as social media and editorials, customers, publishers and influencers.
It is the process of obtaining backlinks back to your website, which is called linkbuilding. Backlinks pass authority from another site back to yours and informs search engines on the quality and relevancy of your site content.
PPC or pay per click campaigns is the process of creating and paying for ads to display at the top of search engine results pages (SERP). It does not help the SEO of your site, but what it does do, is to identify any keywords that drive traffic to your site and also bridge the time gap that it might take for your website to climb up the rankings organically.
PPC is perfect for getting traffic to your site instantly and can be turned on and off when required. However, it does cost money and it can be very expensive, making it difficult for smaller budgets to compete.
PPC ads can be very effective and as long as they continue to deliver a return on investment they can form a key part of any digital marketing strategy.
SEO or search engine optimisation is a much longer-term marketing strategy and getting your site to page one for competitive keywords and phrases can take anywhere between 18 months to two years.
However, the rewards for SEO are much greater and getting your website to rank in the top five search engine results means that you acquire a lot more traffic organically without having to pay for it. Although, it may be argued that the time, money and resource required can also be very expensive.
By utilising a digital marketing strategy that contains SEO and PPC, you stand the best chance of reaching your target audience.
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