PPC Calculator for better budget, goal & ROI forecasting.
From your keyword research calculate your total average monthly searches and average CPC and simply enter a realistic CTR and conversion rate into the PPC calculator to find estimated monthly PPC budget, number of conversions and cost per conversion.
If you have ran PPC campaigns previously, your average CTR and conversion rate is a good place to start or you can research your industry averages. For a good benchmark, read Wordstream’s article outlining average CTR and conversion rates (plus other metrics) for different industry sectors.
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