Build smarter campaigns with marketing automation and maximise ROI.
Use marketing automation to free-up your marketing resource and eliminate repetitive tasks to build your brand, increase leads & sales and boost customer loyalty.
Nurture Leads
Use automated campaigns to nurture leads by providing targeted content for each stage in the buying cycle.
Customer Loyalty
Provide a seamless customer experience to improve customer advocacy through up-selling and cross-selling.
save time & resource
Automated email and social campaigns free-up time and resource from your marketing team to focus on creativity.
Marketing Automation and the Buyer's Journey
At each stage of the buyers journey, automate your marketing activities to nurture your leads into customers.
Awareness
This is where a user knows they have a problem and are looking for a solution. Generate awareness through PPC campaigns, content or social media marketing. CTA’s should be sign-up to newsletters, blogs or generate social media likes.
Interest
Use remarketing social and search ads to target visitors who have expressed an interest in your business through website visits or social media engagement. Send automated welcome emails to subscribers to newsletters, blogs or articles.
Consideration
Create content that highlights your unique selling points, nurturing a user to find out more about your business. Remarketing search ads, automated emails and social posts help push your USP's when a user is in the decision making phase.
Conversion
Focus on achieving that conversion through a seamless website experience with clear call to actions that offer free trials, demos and walkthroughs. Email automation ensures a great user experience with welcome and help & support emails.
Retention
Keep your customers happy with regular information and news emails that can utilise opportunities to up-sell and cross-sell. Ultimately, move your customers to brand ambassadors that stay loyal to your business and its products or services.
Pardot is built on the #1 CRM platform, Salesforce. From creating forms, landing pages to email automation campaigns, I have worked with Pardot and Salesforce for many years and can execute tracked email automation campaigns to demonstrate ROI.
Hootsuite’s scheduling feature enables you to plan and schedule posts and social media ads weeks in advance, freeing up time to develop creative. By scheduling posts and ad content, I ensure your marketing reaches the right people, at the right time.
Set-up sophisticated workflows to nurture leads and determine who gets included and when. Through my experience, I can build beautiful emails & landing pages and create workflows and forms to maximise conversions and boost ROI.
Hire A Dedicated freelancer today!
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